As competition intensifies & profit margins are squeezed, marketing is becoming critical to the success of many Business Managers.
This one day workshop aims to demystify the marketing concept, & provide the tools to target customer needs, identify market trends & develop effective market strategies & tactics.
The workshop will cover:
• Defining marketing & its functions
• Identifying your target markets, their specific needs & requirements
• Establishing a competitive position & your unique selling proposition
• Understanding consumer behaviour & influences
• Developing strategies & tactics for market planning